Strategist who plans.

Planner who executes.

Executor who strategizes.

Producer who creates.

Creative who builds.

Strategist who plans. Planner who executes. Executor who strategizes. Producer who creates. Creative who builds.

I’m Steve,

a senior marketing quarterback.

I build marketing game plans for brands.
I connect the dots for strategy, creative and execution.

Collection of various brand logos including Aperol Spritz, Campari, Intel, Ooni, Pabst Blue Ribbon, Red Bull, Sapporo, Universal Music Group, Xbox, and Red Bull.

Success starts with a plan.

I build integrated marketing plans
in project, fractional and full time capacities.

My plans provide:

  • Defined goals that clearly articulates success and tells your team what’s important.

  • Smarter insights that deepen understanding of your consumer and category.

  • Clearer messaging that aligns your team and creative partners.

  • Stronger strategies that guide execution across every channel.

Proof is in the plans.

  • A black and white photo of a Halo Pro spiral mixer on a black surface.

    This go-to-market plan generated over £1,000,000 in sales on day 1.

    See case study
  • A woman in military uniform and a young girl are facing each other, smiling, with the girl's arms around the woman's neck.

    This research plan helped secure $300,000 in corporate funding

    See case study
  • Person in an orange sweater holding a pizza box on a wooden table.

    This ambassador plan provided an audit and strategy for a $400,000 global program

    See case study
  • Two cans of craft beer on a dark surface against a black background. The can on the left features a vintage car illustration and the phrase 'hey y’all!' in red and yellow. The can on the right displays a fish illustration and the phrase 'SNEAK WEASE' in red, with additional text about alcohol content.

    This experiential plan supported over $6,000,000 in product sales in a new market

    See case study
  • Close-up of a young man's face with dark skin, looking straight ahead, photograph taken against a dark background with colorful geometric shapes in the upper left corner.

    This brand plan developed a new identity for a youth housing non-profit

    See case study
  • Close-up of a silver can with a gold star logo and the text "Support Premium Beer" next to a black object with yellow writing near the edge.

    This collaboration plan partnered a brand with over 20 international musicians

    See case study

The quarterback approach

A quarterback sees the whole field, understands the big play opportunities while acknowledging the potential threats.

While specialists go deep in individual areas, a quarterback connects the dots between strategy and action into one cohesive plan. A quarterback often contributes far beyond their positional value as a leader, play-caller and significant team influence.

By knowing enough about the things that matter, quarterbacks makes better, faster and more informed decisions.

  • Clarity drives confidence. Define your positioning and articulate your messaging so your brand is clearly understood by your team and your consumers.

  • Success doesn’t just happen, it’s built. A plan ensures your strategy comes to life in the right places, at the right time, with the right message.

  • Ideas only matter when they’re activated. Bring your plans into action by showing up in ways that cohesively build trust, connection and long-term brand strength.

Let’s build a game plan.

Still have some questions? See FAQs